Design Sprint

Process

MAP > SKETCH > DECIDE > PROTOTYPE > TEST > SHARE

Design Sprints enable you to move faster and validate user flows more efficiently – directly impacting your business’s bottom line.

Map

We invite the team together and lead a conversation about the challenges you are facing. In the meeting, we decide on one problem (typically a 1-3 page flow) and nominate one decision maker. An agenda may include:

1. Review any relevant previous learnings 

2. What problem are we looking to solve?

3. What metrics are we judging success? 

4. Share examples  

5. Questions for SMEs

Sketch

The next step is to invite the team back along with any internal Subject Matter Experts (SMEs). We start by restating the problem and explain that we are seeking their ideas. We put guardrails on the exercise and then sketch solutions (typically boxes and arrow). At the end of the session, we go around the room and ask everyone to share their ideas.

Decide

We review and discuss the different sketches from the prior meeting with the decision maker. We hone in on best practices and things the team wants to include in an optimal flow. Then align on what the designer is going to mock up. 

 Prototype

Next we explore options and develop high-fidelity wireframes. We will share our progress and gather feedback from the decision maker. As we iterate on the optimal flow (typically, 1-2 rounds) we note potential test questions.

Test

In the validation step, we define our audience panel of users, develop questions and create the A/B mobile comparisons. In our tests, we strive to learn:

1. What is working well and what isn't in the funnel experience?

2. How do the different designs compare?

3. Are users able to complete tasks with minimal guidance?
   

Share

Finally, we present our findings to the team and key stakeholders. Our analysis and recommendation summary includes the problem we are looking to solve, previous insights, the optimal flow, audience definition, and the test responses. We include both quantitative and qualitative results with both visual graphs and video verbatims, then provide key-takeaways and next steps.